“Mick’s attitude to working is brilliant, he brings light and fun into any situation, given that the nature of what we do is very delicate, Mick always found a way to lighten the mood. His positivity radiated and the whole team loved working with him. Within a few short weeks Mick knew the pinpoints of customers and had clearly identified each customer archetype, he then built a marketing plan around each customer and platform to reach each type of customer.”